Kantar Worldpanel - www.kantarworldpanel.com

E-commerce Report: 2015 Edition

"Accelerating the growth of e-commerce: 2015 Edition” – forecasts FMCG online sales to hit $130 billion by the end of 2025.

Download the full report


The Global Ranking of The Most Chosen Consumer Brands!

Find out more...

Happy and successful 2015!

Our experts review the key trends to look out for next year. Join the conversation #Consumers2015 and follow us for more insights.

Watch the video

Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

Find out more...

Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

Read more
  • FMCG Monitor June 2015

    FMCG Monitor June 2015

    Both Urban & Rural are suffering from the slowdown in growth yet modest recovery came back in short term.

    Read more

  • Global FMCG online sales to reach $130 billion by 2025

    Global FMCG online sales to reach $130 billion by 2025

    Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.

    Read more

  • Mid - Year Review Luncheon 2015 - Join Now!

    Mid - Year Review Luncheon 2015 - Join Now!

    An evaluation of the current and prospective business climate

    Read more

  • Brand Footprint 2015: Top 10 Brand Rankings by Sector

    Brand Footprint 2015: Top 10 Brand Rankings by Sector

    Top 10 most chosen FMCG brands by sector (Health and beauty, food, beverages, home care) in Vietnam!

    Read more

  • Brand Footprint 2015: Top 10 Brand Owners in Vietnam

    Brand Footprint 2015: Top 10 Brand Owners in Vietnam

    Unilever shines bright by reaching almost 100% Urban 4 Key Cities and Rural households in Vietnam

    Read more

  • FMCG Monitor March 2015

    FMCG Monitor March 2015

    Minor improvements are observed in both Urban & Rural but the recovery is not firm.

    Read more

In the media

  • 05/06/2015 - Intell Asia

    Unilever and Vinamilk dominate Vietnam consumer market

    Kantar Worldpanel has announced the top 10 FMCG manufacturers and 10 top brands in the consumer sectors in Vietnam in the latest Footprint Brand report.

    View article
  • 19/08/2014 - Vietnam Economic Times

    Targeted Markets

    A recent Kantar Worldpanel Vietnam study reveals that, while Unilever is the most chosen brand in rural areas, Vinamilk is more preferred by urban consumers.

    Download article
  • 08/08/2014 - Tuổi Trẻ

    Người tiêu dùng vẫn chưa sẵn ḷng mua sắm

    Chỉ số “mức sẵn ḷng chi tiêu” tiếp tục giảm sâu, c̣n 4,5 điểm trong quư 2-2014 so với mức 6,8 điểm trong quư 1-2014.

    View article
  • 08/08/2014 - Brands Vietnam

    FMCG Monitor Quư 2/2014: Người tiêu dùng thành thị bớt lo lắng về điều kiện tài chính gia đ́nh nhưng vẫn dè dặt trong chi tiêu

    Trong báo cáo FMCG Monitor Quư 2/2014, Kantar Worldpanel vừa báo cáo mức tăng trưởng tiêu dùng FMCG tiếp tục suy giảm ở thành thị với mức tăng khiêm tốn 5% về giá trị và 2% về khối lượng tiêu dùng. Trong khi đó, tiêu dùng FMCG ở nông thôn đang mất đà tăng trưởng với dấu hiệu h

  • 20/07/2014 - Vietnam Investment Review

    Growth strategies during a slowdown

    According to Brand Footprint Ranking - a high profile survey done by Kantar Worldpanel, many major firms in Vietnam are showing spectacular results in both urban and rural areas. Kantar Worldpanel's Business Development Director Nguyen Huy Hoang explores some of the specific trends shown in the research.

    Download article
  • 10/07/2014 - Brands Vietnam

    Thị trường FMCG online toàn cầu sẽ tăng 17 tỷ đô la trong hai năm tới lên mức 53 tỷ đô la

    Báo cáo do Kantar Worldpanel công bố đă đưa ra những chiến lược dành cho nhà bán lẻ và doanh nghiệp để có thể nắm bắt được cơ hội từ mức tăng trưởng dự báo cho doanh thu trực tuyến của thị trường FMCG. Kantar Worldpanel dự đoán đến năm 2016, các kênh mua sắm online sẽ mang về 53 tỷ đô la Mỹ cho thị trường FMCG toàn cầu – tăng 17 tỷ đô la (47%) so với mức hiện tại là 36 tỷ đô la

    View article

Our website uses cookies to improve the user experience.
By continuing to use this site you agree to our use of cookies. [Cookies policy]