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Brand Footprint 2014

A global ranking of the most chosen consumer brands

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Accelerating the Growth of Ecommerce in FMCG

A new report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market

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  • FMCG Monitor May 2014

    FMCG Monitor May 2014

    20/06/2014
    FMCG growth levels off at 7% in Urban and 12% in Rural.

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  • How to accelerate the Growth of Ecommerce in FMCG?

    How to accelerate the Growth of Ecommerce in FMCG?

    17/06/2014
    It's now time for retailers and brands to adopt the online channel

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  • Top 10 Most Chosen FMCG Brands by Sector in Urban and Rural

    Top 10 Most Chosen FMCG Brands by Sector in Urban and Rural

    28/05/2014
    The Brand Footprint ranking of the most chosen Vietnamese FMCG brands continues to reveal the top 10 brands by sector.

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  • Brand Footprint 2014: Top Brand Owners in Vietnam

    Brand Footprint 2014: Top Brand Owners in Vietnam

    22/05/2014
    Unilever is the No.1 brand owner in Rural while Vinamilk is the leading manufacturer in Urban 4 Key Cities.

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  • FMCG Monitor March 2014

    FMCG Monitor March 2014

    07/05/2014
    Our observation reports the continuous slowdown in Urban while Rural market shows early signs of stagnant growth.

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  • Continuous slow-down in Urban, yet growth remains positive

    Continuous slow-down in Urban, yet growth remains positive

    22/04/2014
    FMCG in Urban continues to slow down since Q3 last year while Rural market maintains a 2-digit growth.

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In the media

  • 01/03/2014 - Brand e-biz

    Grooming Chinese men


    China has seen the rapid emergence of male grooming brands in recent years with both international and local manufacturers making their masculine plays. And with four in five of Chinese males – in Tier1/2 cities – saying they are very conscious about their appearance it suggests that there is a need for these products.

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  • 27/02/2014 - International Business Times

    Chinese Males Adopting 'Metrosexual' Lifestyle Boost China's Cosmetics Industry


    In China, women have been known to go to great lengths to achieve the society’s standards of beauty, whether it means shelling out money for beauty products or going under the knife to reshape the nose or eyelids. For a long time, men were never a large part of the cosmetics market share, but that seems to be changing.

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  • 25/02/2014 - Campaign Asia

    Asia's male grooming sector growing faster than entire beauty category


    Kantar bases its findings on interviews with 5,300 male consumers across China, Korea, Vietnam, Taiwan, the Philippines, Indonesia, Malaysia and Thailand.

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  • 26/01/2014 - BizLIVE

    Quà tặng phổ biến nhất trong dịp Tết là ǵ?


    Theo nghiên cứu thị trường mới công bố của Kantar Worldpanel, có đến 35% hộ gia đ́nh ở thành thị được tặng quà là bia, bánh trong dịp Tết 2013.

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  • 24/12/2013 - Thanh Niên

    Thị trường FMCG tăng trưởng chật vật


    Thị trường hàng tiêu dùng nhanh ở thành thị lẫn nông thôn đều chật vật để trụ vững tăng trưởng trong tháng 11.

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  • 24/12/2013 - Nhịp Cầu Đầu Tư

    Việt Nam: phân khúc sản phẩm dành cho nam giới tăng trưởng mạnh


    “Năm 2013, phân khúc sản phẩm dành riêng cho nam giới đang tăng trưởng nhanh ở mức 29% so với cùng kỳ năm ngoái và sẽ tiếp tục phát triển trong những năm tới khi nam giới nhận thức rơ hơn tầm quan trọng của việc chăm sóc bản thân”, ông David Anjoubault, Tổng Giám đốc Kantar Worldpanel, nhận xét trong báo cáo tháng 11 năm nay về thị trường FMCG khu vực châu Á.

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