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Asia Brand Power 2015

The first publication to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are now growing twice as fast as their global rivals.

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Purchasing Konfidence - Q2 2015

"Value for money" - Motto for today: Urban consumers are now heading more towards belt-tightening on grocery and savings!!!

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E-commerce Report: 2015 Edition

"Accelerating the growth of e-commerce: 2015 Edition” – forecasts FMCG online sales to hit $130 billion by the end of 2025.

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The Global Ranking of The Most Chosen Consumer Brands!

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

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  • FMCG Monitor November 2015

    FMCG Monitor November 2015

    FMCG growth dips slightly versus October yet still at a stable level in both urban and rural market.

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  • FMCG Monitor October 2015

    FMCG Monitor October 2015

    The FMCG performance is stable in both urban and rural market in short term

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  • FMCG Monitor September 2015

    FMCG Monitor September 2015

    Brighter View in Urban while Rural still has much promise for growth

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  • Asian FMCG gain ground on global brands in their home market

    Asian FMCG gain ground on global brands in their home market

    In Rural Vietnam, local brands enjoy fast growing speed at double-digit rates over the last 2 years.

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  • Konsumer Insights - Asia Q2 2015

    Konsumer Insights - Asia Q2 2015

    Most of Asian countries’ FMCG value are still growing - though relatively slower than last year’s growth

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  • Kantar Worldpanel Insight Kontest 2015

    Kantar Worldpanel Insight Kontest 2015

    The unique opportunity to explore your potential in market research and marketing.

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In the media

  • 04/12/2015 - Vietnamnews

    Stable growth continues in retail

    Vietnamese retail revenue continued to rise during the first 11 months of this year, reaching VND2.95 quadrillion (US$134 billion), a year-on-year increase of 9.4 per cent.

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  • 23/11/2015 - Vietnam Investment Review

    Understanding the hidden needs of customers is key

    An average FMCG new launch will need to reach about 5 per cent of Vietnamese households in one year (to buy it at least once in a year) and at least 27 per cent of them need to come back to repurchase that new product.

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  • 01/10/2015 - Intell Asia

    Retail, services sales hit $110b

    The country’s total retail sales and services revenue reached $110 billion, rising 9.8 per cent over the same period last year, or 9.1 per cent, if inflation is excluded.

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  • 30/09/2015 - Tuoi Tre

    NutiFood tung ra thị trường sữa tươi 100%

    Sản phẩm sữa tươi 100% này được sản xuất bằng nguyên liệu sữa từ đàn ḅ sữa của Hoàng Anh Gia Lai (HAGL), bổ sung thêm vitamin A, D3 và kẽm giúp hệ xương, tăng cường hệ miễn dịch.

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  • 25/09/2015 - Vietnam Economic Times

    Foreign retailers must win over local customers

    Retailing is now one of the hottest industries in Vietnam. Traditional Trade now accounts for about 90 per cent nationally and Modern Trade just 10 per cent, there are many opportunities.

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  • 23/09/2015 - Vietnam Economic Times

    Extended presence

    Convenience store and minimart investors are looking to expand their coverage in Vietnam's fast-growing market.

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