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#MostChosenBrands

Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Asia Brand Power 2015

The first publication to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are now growing twice as fast as their global rivals.

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E-commerce Report: 2015 Edition

"Accelerating the growth of e-commerce: 2015 Edition” – forecasts FMCG online sales to hit $130 billion by the end of 2025.

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

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  • FMCG Monitor November 2016

    FMCG Monitor November 2016

    15/12/2016
    Urban FMCG market shows a recovery while Rural market experiences a slowdown

    Read more

  • FMCG Monitor October 2016

    FMCG Monitor October 2016

    22/11/2016
    The FMCG value growth has been performing better in the latest period

    Read more

  • FMCG Monitor September 2016

    FMCG Monitor September 2016

    31/10/2016
    Total Vietnam FMCG market is still expected to achieve 4% value growth in the full year 2016

    Read more

  • Global e-commerce grocery market has grown 15% to $48bn

    Global e-commerce grocery market has grown 15% to $48bn

    24/10/2016
    Both in Vietnam and globally e-commerce growth outpaces the overall FMCG market in the 12 months to June 2016

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  • Mini-Stores: The future of Modern Trade in Vietnam?

    Mini-Stores: The future of Modern Trade in Vietnam?

    19/10/2016
    The emergence of Ministores in Vietnam continues to grow that meet consumer demands in their increasingly busy life.

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  • Konsumer Insights Asia Q2 2016

    Konsumer Insights Asia Q2 2016

    14/09/2016
    Slowdown in growth seen across all FMCG sectors in Asia, except for Vietnam and India.

    Read more

In the media

  • 09/01/2017 - VNExpress

    Vietnamese optimistic about economic prospects in 2017


    The country ranked fifth in the economic optimism index, only behind Ghana, Bangladesh, Ivory Coast and India.

    View article
  • 05/01/2017 - VNExpress

    Chiến lược thu hút khách hàng của 'ông lớn' bán lẻ Hàn Quốc


    Bên cạnh mở rộng hệ thống siêu thị, Lotte Mart c̣n chú trọng đến không gian mua sắm thoải mái với nhiều tiện ích cho người tiêu dùng.

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  • 04/01/2017 - VNEXPRESS

    Vietnam's retail market hits $118 billion amid M&A spree


    Foreign investors, mainly from Thailand, Japan and South Korea, are attracted by the country's bigger and richer middle class.

    View article
  • 03/01/2017 - Vietnamnet

    E-commerce is the future, and retailers of all sizes are joining in


    Foreign retailers are geared toward Vietnam’s e-commerce to take the lead in the market.

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  • 30/12/2016 - Intell Asia

    Vietnam suffers first slowdown in economic growth for 4 years


    Vietnam’s economy expanded an estimated 6.21 percent this year, slightly behind 2015 and marking the first slowdown in four years, but a fourth-quarter surge to 6.68 percent was the best for a year, keeping it among Asia’s fastest-growing economies.

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  • 29/12/2016 - VNExpress

    Saigon Co.op muốn mở hàng trăm cửa hàng tạp hoá


    Đại gia bán lẻ vừa đưa vào hoạt động 12 cửa hàng tạp hóa tại TP HCM và dự kiến nâng số lượng lên 300 trong năm 2017

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  • 29/12/2016 - The Saigon Times

    Khai trương cửa hàng Co.op Food nhượng quyền đầu tiên


    Công ty TNHH Thực phẩm Saigon Co.op (Co.op Food) đă khai trương cửa hàng Co.op Food tại số 7 Thanh Đa, quận B́nh Thạnh, TPHCM. Đây là cửa hàng thứ 98 của chuỗi cửa hàng thực phẩm Co.op Food và là cửa hàng đầu tiên được nhượng quyền thương hiệu cho một cá nhân.

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  • 29/12/2016 - VNExpress

    CEO Suntory PepsiCo Việt Nam: Thị trường nước giải khát rất hấp dẫn


    Tốc độ tăng trưởng của ngành hàng nước giải khát Việt 6-7% mỗi năm, hơn hẳn nhiều quốc gia ở châu Á.

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  • 13/12/2016 - Saigon Times

    Vietnam seen as key market for Heineken


    Vietnam is one of the most important markets for Heineken Worldwide and the global brewery will continue investing in this expanding market to cash in on business opportunities, according to senior executives of Heineken.

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  • 05/12/2016 - Bloomberg

    The TPP Is Changing Vietnam’s Economy, No Matter What Trump Does


    As Donald Trump prepares to kill the Trans-Pacific Partnership, the 12-nation trade pact is helping to spur the biggest overhaul of Vietnam’s economy in decades.

    View article

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