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#MostChosenBrands

Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Asia Brand Power 2015

The first publication to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are now growing twice as fast as their global rivals.

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E-commerce Report: 2015 Edition

"Accelerating the growth of e-commerce: 2015 Edition” – forecasts FMCG online sales to hit $130 billion by the end of 2025.

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

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  • FMCG Monitor October 2016

    FMCG Monitor October 2016

    22/11/2016
    The FMCG value growth has been performing better in the latest period

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  • FMCG Monitor September 2016

    FMCG Monitor September 2016

    31/10/2016
    Total Vietnam FMCG market is still expected to achieve 4% value growth in the full year 2016

    Read more

  • Global e-commerce grocery market has grown 15% to $48bn

    Global e-commerce grocery market has grown 15% to $48bn

    24/10/2016
    Both in Vietnam and globally e-commerce growth outpaces the overall FMCG market in the 12 months to June 2016

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  • Mini-Stores: The future of Modern Trade in Vietnam?

    Mini-Stores: The future of Modern Trade in Vietnam?

    19/10/2016
    The emergence of Ministores in Vietnam continues to grow that meet consumer demands in their increasingly busy life.

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  • Konsumer Insights Asia Q2 2016

    Konsumer Insights Asia Q2 2016

    14/09/2016
    Slowdown in growth seen across all FMCG sectors in Asia, except for Vietnam and India.

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  • E-commerce in Vietnam: Is it time to invest?

    E-commerce in Vietnam: Is it time to invest?

    05/09/2016
    Online shoppers tend to spend three to four times more than they would on an average shopping trip

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In the media

  • 05/12/2016 - Bloomberg

    The TPP Is Changing Vietnam’s Economy, No Matter What Trump Does


    As Donald Trump prepares to kill the Trans-Pacific Partnership, the 12-nation trade pact is helping to spur the biggest overhaul of Vietnam’s economy in decades.

    View article
  • 05/12/2016 - REUTERS

    Amazon opens line-free grocery store in challenge to supermarkets


    Amazon.com Inc has opened a brick-and-mortar grocery store in Seattle without lines or checkout counters, kicking off new competition with supermarket chains.

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  • 02/12/2016 - Vietnamnet

    Four companies control Vietnamese beer market


    The Vietnamese beer market is controlled by four big brewers, with each of them ruling unchallenged over an area for many years.

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  • 28/11/2016 - VOV

    11-month CPI climbs 2.47%


    The consumer price index (CPI) in the past 11 months of 2016 posted a year-on-year increase of 2.47%, the General Statistics Office (GSO) announced on November 28.

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  • 25/11/2016 - Forbes

    Death Of TPP Trade Deal A Blow For Vietnam’s Promising Economy


    Vietnam was set to be one of the major beneficiaries of the Trans-Pacific Partnership trade deal, which now seems all but dead after the U.S. president-elect Donald Trump declared withdrawing America from the pact would be one of his first actions in office.

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  • 21/11/2016 - Vietnam Economic Times

    Half of Vietnamese CEOs confident about next 12 months


    PWC survey reveals greater confidence in Vietnam than in most countries within APEC about what the next year may hold.

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  • 18/11/2016 - Vietnam Economic Times

    Masan Consumer readies to trade on UPCoM


    Procedures almost completed for FMCG giant to trade on UPCoM on an as yet unknown date.

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  • 18/11/2016 - Cafe Biz

    Địa phương hoá - tuyệt chiêu giúp 7-Eleven trở thành chuỗi cửa hàng tiện lợi đáng sợ nhất thế giới


    Cứ mỗi giờ lại có 1 cửa hàng 7-Eleven mới khai trương.

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  • 08/11/2016 - The Saigon Times

    Prospects look bright despite challenges


    Vietnam’s economic growth prospects remain promising but risks such as public debt, external demand and credit growth may keep the economy from growing at the desired pace in the medium term, HSBC Bank said in a report.

    View article

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