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Charting the course through omnichannel waves



Charting the course through omnichannel waves

As anyone familiar with the fast-paced world of FMCG knows, understanding the retail landscape is not a mere luxury – it's a vital necessity for any brand aiming to make its mark.

The latest edition of Kantar Worldpanel’s Omnichannel Report provides a detailed map of the shifting retail terrain. From changing consumer behaviour influenced by inflation to the growing dominance of discounters and private label in some markets. This report is your trusted compass to explore new opportunities.

With a focus on long-term perspectives, the report also illuminates how different markets are addressing the ripple effects of inflation and the legacy of COVID-19. Understanding these shifts is paramount.

What does this mean for your brand? How can you harness these changes to ensure your brand not only survives but thrives? Dive into our detailed report and let us guide you through the FMCG currents of change.

If you saw our recent webinar, we hope it was helpful. This report builds on that with new additional findings, particularly on the surge of private label.

Read the report here and contact our experts for further information.

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Idriss El Ganari

General Manager Africa & Middle East, Worldpanel Division, Kantar


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