Brands battle hard to be chosen in Africa & Middle East
The driver for brand growth is penetration, while innovation is the key strategy for winning buyers.
Consumers in MENA choose cheaper as inflation bites
Brands must support consumers’ coping strategies, while innovating boldly to avoid losing shoppers.
Algeria's higher income households, key to growth
The new consumer panel helps brands and retailers know the population and their fast-changing needs.
Ecommerce grows its share of the global FMCG market
The global grocery market grew 2.1% in 2021, holding on to 2020 pandemic gains. Global report out.
FMCG baskets continue to shrink in Kenya
Consumers seek value in the wake of price rises, especially in home and personal care.
Rising prices drive FMCG spend in Africa & Middle East
With shoppers in all demographics hit by inflation, brands must get price and promotion right.
How can we cater to the new needs of shoppers in Egypt?
The key constant in the midst of huge behavioral change amongst Egyptian shoppers is prioritisation.
South Africa’s biggest ever consumer panel now live
Covering all nine provinces, the panellists are representative of all socio-economic groups.
Ghana awaits bounceback of the FMCG sector after COVID
The country suffered its first recession in four decades, but consumer confidence is growing.
End-of-year decline in Nigeria eclipses long-term FMCG
A last quarter slump in FMCG sales has taken the shine off an otherwise positive year.