Penetration is key to unlocking growth in AME
Local brands are outpacing global brands in growth, and investment in the region is becoming vital.
Brand Footprint Kenya: meet the most chosen FMCG brands
Kenyans are changing the way they shop due to economic pressures but no to shoppers are the same.
Price pressures widen FMCG volume-value gap in Saudi
Discounters fuel growth in personal care and home care, while shoppers look for value propositions.
Charting the course through omnichannel waves
Worldpanel's new omnichannel report navigates the tides of FMCG change.
Webinar: Meet the Most Chosen Brands in Kenya
This webinar will reveal the ranking of the Most Chosen FMCG brands in Kenya and their strategies.
Encouraging signs for the UAE’s vibrant FMCG sector
Evolution in the channel landscape presents opportunities in hypermarkets and online.
Discounters are on the rise across UAE
Retailers and FMCG manufacturers must be ready to protect their market share.
Inflation is changing consumer priorities in the UAE
People shop less often but spend more and the gap between the two has widened throughout 2022.
Spend more but buy less: inflation hits shoppers in AME
Households adapt to the economic challenges in the region.
Saudi shoppers rein in FMCG spend during Q3
Purchase volume and frequency fall across all categories, threatening the growth of modern trade.
Webinar - Winning Middle East shoppers in the store
How do you create a triple win situation and still keep the consumer at the heart of the discussion?
Discover our new consumer panel in Iraq
Our sample covers 54% of rural and urban households in the country across eight provinces.
Penetration is king for South African brands
FMCG remains resilient in the face of inflation, as nimble shoppers shift their spend.
Brands battle hard to be chosen in Africa & Middle East
The driver for brand growth is penetration, while innovation is the key strategy for winning buyers.
Consumers in MENA choose cheaper as inflation bites
Brands must support consumers’ coping strategies, while innovating boldly to avoid losing shoppers.
Algeria's higher income households, key to growth
The new consumer panel helps brands and retailers know the population and their fast-changing needs.
Ecommerce grows its share of the global FMCG market
The global grocery market grew 2.1% in 2021, holding on to 2020 pandemic gains. Global report out.
FMCG baskets continue to shrink in Kenya
Consumers seek value in the wake of price rises, especially in home and personal care.
Rising prices drive FMCG spend in Africa & Middle East
With shoppers in all demographics hit by inflation, brands must get price and promotion right.
How can we cater to the new needs of shoppers in Egypt?
The key constant in the midst of huge behavioral change amongst Egyptian shoppers is prioritisation.
South Africa’s biggest ever consumer panel now live
Covering all nine provinces, the panellists are representative of all socio-economic groups.
Ghana awaits bounceback of the FMCG sector after COVID
The country suffered its first recession in four decades, but consumer confidence is growing.
End-of-year decline in Nigeria eclipses long-term FMCG
A last quarter slump in FMCG sales has taken the shine off an otherwise positive year.