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Discover our new consumer panel in Iraq



Discover our new consumer panel in Iraq

Get an accurate picture of Iraqi households’ food, beverage, dairy, personal and home care shopping decisions and needs with our new Pulse Panel.

Whether you are a retailer, brand or manufacturer, our Pulse Panel insights will help you to increase the number of new shoppers, build loyalty, horizon scan for the latest trends and maximise your return on investment.

Our sample covers 54% of rural and urban households in the country across eight provinces in Arab and Kurdish Iraq – including Arab North, Baghdad / Central, Najab, Kurdistan and Basra.

We provide the most detailed insight into Iraq’s consumer landscape across all ages, household sizes and socioeconomic levels. We analyse actual purchase behaviour across all demographics and all FMCG channels so you can predict, monitor and understand consumer shopping behaviour across traditional Iraqi trade channels such as supermarkets, baqalas, kiosks, street vendors, cleaning and milk shops, as well as modern trade.

Contact our experts for a free consultation to learn how we can help you win in this market.

Get in touch

Idriss El Ganari

General Manager Africa & Middle East, Worldpanel Division, Kantar


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