We Create Valuable Knowledge
Our vision at Kantar is to be a brand that inspires success. We want to inspire success in your business, by bringing consumer and shopper insights to the heart of your decision-making process. We also want to inspire success in our people, by becoming a unique place to develop talent. Working as one with you and with our global experts is an essential part of this vision.
Five core brand values underpinn everything we do:
Curiosity. We are naturally fascinated and curious about people and their behaviour. We take the time to really understand them, based on fact rather than speculation.
Precision. We are the eyes and ears of consumers and shoppers because everything we know is rooted in accuracy and fact. So, when we inspire you with new insights you have the reassurance that they are hardwired to reality.
Courage. We have the courage to have a point-of-view and to be influential in your success and we are committed to being proactive so we can contribute to this success and to the everyday lives of your customers.
Imagination. Our knowledge and insights enable you to view the world differently and consider brave actions that can inspire more success for your business.
Together. Both within our company and externally with our clients, we believe in working together as one. We listen to you to understand your business, ambitions, concerns and opportunities to help you get the most from your brands.
Five core brand values underpin everything we do