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Chris Hayward took part in the Annual BFFF conference



Chris Hayward  took part in the Annual BFFF conference

Chris Hayward, took part in the Annual BFFF conference on 7th February in Birmingham.  The theme of the conference this year was Frozen Food in 2025.

In his presentation Chris explored the fact that the frozen sector is growing in terms of both frequency and price.  The market is now worth £6.3 billion and has grown +3.6% in the last year which is faster than ambient and chilled.

The biggest growth in the sector comes from frozen vegetarian products which are up 9.1% in the last year and, perhaps not surprisingly after a great summer, total ice cream which grew 13%.

In terms of channels, online sales for frozen food have increased by 4.7% which is driven by the growth in branded up 6%, overall online sales are evenly split between branded and own label.

If you’d like to find out more about Kantar Worldpanel’s expertise in this area, please contact us.

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Business Development Director


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