Consumers are streaming more content than ever before
Disney’s Endgame is now set to become the most successful movie of all time after over a decade of blockbuster hits, signalling the end of this phase of Marvel movies. But as this stage in Disney’s long term strategy comes to a close a new one is just on the horizon in Disney +, it’s direct to consumer subscription service launching at the end of this year.
The video subscription market is currently dominated by Netflix and Amazon Prime, but with the year on year growth in people accessing subscription services nearing 20%, the appetite for high quality content at the click of a button remains strong. The question therefore isn’t whether consumers still have an appetite for content, but as services set themselves apart from each other with original content, how many services will consumers want to subscribe to?
In our recent research, over 80% of consumers wouldn’t want to subscribe to more than two video subscriptions at a single time. So what will this mean for providers in 2019 when consumers will have more choice but the same amount of time.