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Don't forget Generation X

24/01/2019

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Don't forget Generation X

As the largest living generation, Millennials are a demographic every brand wants to charm. In doing so, we often forget about the importance of other demographic groups. Kantar Worldpanel have explored the non-food markets, to establish the different behaviours between both consumer groups and how important Generation X to different markets in the retail landscape.

Click the link of the left to check out the full infographic. 

Click here to download the full infographicClick here to download the full infographic

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