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The UK's most chosen food brands



Our Brand Footprint report on the top 20 most chosen UK food brands.

Our Brand Footprint report on the top 20 most chosen UK food brands.

In a challenging environment for brands and retailers, brands that listen to the consumer and adapt to what they need are best placed to succeed. With huge changes afoot in the retail landscape and own label products gaining market share, which brands are innovating and giving consumers a reason to choose their product off the shelf at the moment of truth?

Our UK-specific Brand Footprint 2018 report uncovers the twenty most chosen British food brands. Packed with insights on key themes and market trends, the report also contains case studies of brands successfully pulling one or more of the five growth levers.

Food brands that have grown in the last year can be categorised very simply in terms of those that have made life healthier, happier, or more convenient. Warburtons, the UK’s most chosen brand, sits at number one in both the food and overall ranking. The bread brand hasn't rested on its laurels, retaining its top spot through ongoing NPD. It's innovations include Toastie Pockets, which provided time-poor consumers with a convenient alternative to sandwiches. 

Download your copy today to find out how the UK's most chosen brands found growth.


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              The most chosen UK food brands  


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Fraser McKevitt

Head of Retail and Consumer Insight


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