News Centre
Kantar Worldpanel - www.kantarworldpanel.com
PR

The rise of single-person households

15/02/2018

Share

The rise of single-person households

The day after Valentine’s Day has been designated as Singles Awareness Day. As the name suggests it’s a day when men and women choose to celebrate their singledom.

Looking at data from Kantar Worldpanel’s Usage service we see changing lifestyles, including the rise of single-person households reflected in our food and drink choices.

For example, Britons are eating on their own more often now than a years ago on average an extra 15 times - which equates to 180 million more meals eaten alone. Our research shows that when we eat on our own, we are less concerned with cooking from scratch and are instead a third more likely to have foods that are easy to prepare and easy to clear up.

However, this doesn’t mean we aren’t inclined to indulge; when choosing food for solitary dining occasions 71% of the choices we make are based purely on taste instead of health.  

For more information contact our usage team. 

Get in touch

Giles Quick

Director, Usage

 

Contact the author

Newsletter

Print this page

Social
Newsletter
Twitter
LinkedIn
Facebook

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]