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The rise of single-person households



The rise of single-person households

The day after Valentine’s Day has been designated as Singles Awareness Day. As the name suggests it’s a day when men and women choose to celebrate their singledom.

Looking at data from Kantar Worldpanel’s Usage service we see changing lifestyles, including the rise of single-person households reflected in our food and drink choices.

For example, Britons are eating on their own more often now than a years ago on average an extra 15 times - which equates to 180 million more meals eaten alone. Our research shows that when we eat on our own, we are less concerned with cooking from scratch and are instead a third more likely to have foods that are easy to prepare and easy to clear up.

However, this doesn’t mean we aren’t inclined to indulge; when choosing food for solitary dining occasions 71% of the choices we make are based purely on taste instead of health.  

For more information contact our usage team. 

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Giles Quick

Director, Usage


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