News Centre
Kantar Worldpanel - www.kantarworldpanel.com
PR

Best selling new brands of 2017

14/02/2018

Share

Our analysis of the best selling new brands of 2017 takes into account how incremental sales were to the brand and category.

Our analysis of the best selling new brands of 2017 takes into account how incremental sales were to the brand and category.

Innovation is vital to grow brands and sustain category value.

Range rationalisation has made it ever harder for new NPD to find shelf space, and brands need to quantify the impact of a launch.

Being big is not enough on its own; our analysis of the best selling new brands of 2017 also looks at how incremental those sales were.

For a new brand, cannibalisation of the existing range needs to be avoided. For retailers, innovation is a success if it adds value to the category, not only stealing from other lines.

Get in touch to find out more about how to plan your NPD to maximise the benefit for both brand and category.

Download the Top 10 ranking (PDF)

Get in touch

Fraser McKevitt

Head of Retail and Consumer Insight

 

Contact the author

Newsletter

Print this page

Social
Newsletter
Twitter
LinkedIn
Facebook

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]