News Centre
Kantar Worldpanel -

Top 10 personal care launches of the past year



No7 Laboratories is the top-selling new product line of the past year.

No7 Laboratories is the top-selling new product line of the past year.

When it comes to innovation in personal care - size doesn't matter. Or it isn't the only thing that matters. It's also crucial to understand the value of a new range in terms of incremental growth for the brand and the category as a whole. 

Our list of the top personal care launches of the past year does just that; assessing both the sales value of new products launched, and ranking them in terms of incrementality to the manufacturer and category.

This finds that No7 Laboratories, with sales of £26.5 million in 2018, is the biggest launch of last year in value terms. But in fact, it's the much smaller Nivea Miscellair (sales £2.8 million) which generated the most incremental sales for the master brand*. Listerine Nightly Reset (sales £2.8 million) was the launch which was most beneficial to its category as a whole.

Commenting on the ranking Fiona Keenan, Strategic Insight Director, Health and Beautysaid: "Brands are having to work harder than ever to find growth in health and beauty. With consumers' increased desire for experience and sustainability changing how we shop, innovation is key. A point of difference will give shoppers a reason to trade up for a premium product, and retailers a reason to make space on shelf." 

Read the full ranking and get in touch today for more information.

*No7 Laboratories was not included in the incrementality analysis because of small sample size.

Get in touch

Fiona Keenan

Business Unit Director, Health and Beauty


Contact the author

Get in touch

Read the full ranking

Download the full report (PDF)Download the full report (PDF)


Print this page