News Centre
Kantar Worldpanel - www.kantarworldpanel.com
PR

Where next for own label snacking?

21/06/2017

Share

Where next for own label snacking?

Fraser McKevitt presented to the Snackex conference in Vienna on 21 June 2016, and described the dynamics of own label marketing for snack brands in Europe, with particular reference to the UK.

Own label has become even more important for retailers as key lever to keep hold of shoppers. Firstly, retailers want to offer cheap options on their shelves and secondly to provide a point of difference with competitors.

In order to increase market share, own label lines are looking and acting more like brands in their own right. To do this they must understand both shoppers and especially consumers. Own label lines need to help shoppers in their quest to be healthier and happier, and provide ways for their snacking to be even more convenient.

The continued rise of premium retailer brands demonstrates that being cheap is not the only option for own label. Quality and innovation are something the very best own labels should be striving for.

Get in touch

Fraser McKevitt

Head of Retail and Consumer Insight

 

Contact the author

Get in touch


Newsletter

Print this page

Social
Newsletter
Twitter
LinkedIn

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]