Marcy has been in the syndicated research business for over 20 years including both retail measurement and consumer panel.
Marcy joined TNS Taiwan in 1998 and help setting-up of the first consumer panel in Asia. With Marcy’s intense involvement TNS Worldpanel’s coverage quickly expanded across Asia.
Since 2005, she is acting as Managing Director for TNS Worldpanel Asia, which was re-branded to Kantar Worldpanel Asia in Jan 2010 and now has offices in eight countries and over 25 different panels. She is also a member of the Worldpanel Board since 2005.
Marcy’s main role as CEO is to realize the One Worldpanel strategy-linking our local, regional and global expertise to ensure that the best solutions are delivered to the clients.Related stories: