Marcy has been in the syndicated research business for over 20 years including both retail measurement and consumer panel.
Marcy helped setting-up of the first consumer panel in Asia in Taiwan in 1998. With Marcy’s intense involvement its coverage quickly expanded across Asia.
Since 2005, she is member of the board and a Managing Director for Kantar in Asia, which now has offices in eight countries and over 25 different panels. Marcy’s main role as CEO is to link Kantar's local, regional and global expertise to ensure that the best solutions are delivered to the clients.Related stories: