Kantar Worldpanel -

FMCG in Asia sees an overall positive growth in Q4 2018



FMCG in Asia sees an overall positive growth in Q4 2018

We cover key FMCG trends in a variety of categories across China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.
Key highlights for this issue:

  • FMCG in Asia sees an overall positive growth by 4.3% in Q4 2018, compared to 4.1% in Q4 2017. Of the sub sectors, China leads the growth for Northeast Asia at 5.2% while Philippines leads the growth for Southeast Asia at a stellar 11.3%.
  • The beverage sector sees a healthy growth spurt this quarter at 2.4% as compared to the 1.5% in Q3 2017. This was driven mainly by countries like India, Korea, Philippines and Taiwan.
  • Home care posted a robust growth at 5.6% for this quarter versus 3.6% in Q4 2017, said to be largely due to bigger basket purchases.
  • Food sector sees an appetizing growth of 3.9% as compared to 3.6% in Q4 2017, attributed to the convenience food demand in countries like Korea, Philippines and Indonesia. 

Get in touch

Marcy Kou

Managing Director Asia


+886 2 25700556

Send an e-mail

Download the reportDownload the report


Print this page

Follow us

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies]