Consumer Insights Asia: a visual ride into FMCG growth

FMCG growth in Asia slightly improves in Q1 2018

Asia Consumer Insights Q1 2018 report is now available, with FMCG trends in a variety of categories in the region. This report analyses markets in China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

These are the summary key takeaways: 

• FMCG in Asia grew by 3.8% in Q1 2018, compared to 3.5% in Q1 2017. 
• Food sector enjoyed a stronger growth of 3.6%, compared to 2.1% in 2017. Cooking categories such as noodles, sauce, frozen food are growing fast. 
• Personal care is the fastest growing sector in FMCG, with 7% year-on-year growth in Q1. Self-appearance is still important to consumers. 
• Improved living standard emphasizes home hygiene and cleanliness awareness; home care sector posted a stronger growth of 3.9%. 
• Growth in Dairy sector has slowed down to 2% in Q1 from 3.5% in 2017. More marketing initiatives and excitement needed to drive the growth in this sector. 
• Beverage sector posted a higher year-on-year growth in Q1, 1.7% as compared to -0.1%% in 2017. NPD is required to continually drive growth.

Click the link on the right to download the full report, with plenty of visual insights into FMCG in the Asiatic regions.