Insights
Kantar Worldpanel - www.kantarworldpanel.com

Consumer Insights Latam: Find the pockets of growth

27/06/2018

The FMCG market in Latin America has seen a number of major changes in the past 18 months. The brand landscape, channel landscape and economic climate have all shifted, and this has had an impact on FMCG volumes.

The pace of volume growth in the region continues slow: during the year ending March 2018 consumption grew 0.8%, compared with 1.7% across 2017 as a whole. Take Q1 2018 on its own, however, and the picture is startling – volume has grown just 0.5%, the slowest rate for the region in the last ten years. This decline is a long-term trend. FMCG volume sales are rising at a fifth of the rate they were in 2016 (2.6%), and stand in stark contrast to the 8% increase we witnessed in 2009.

CI 1_eng.png

Most shoppers in Latin America are buying fewer items than they were this time last year. Consumption is growing in only three markets, Brazil (4%), Bolivia (2.3%) and Central America (0.7%), and shrinking in all the rest. FMCG volume sales in Venezuela are at their lowest level ever, dropping 24% in Q1 of 2018 alone.

CI 2_eng.png

We maintain our view that FMCG growth will not exceed 2% this year. However, retailers and brands are still finding opportunities. There are pockets of growth in private label, secondary cities, and certain retail formats, and the situation will not be bad news for those that can find and take advantage of them.

CI 4_eng.png

Download the full Consumer Insights report by clicking on the button at the right and get the full picture of FMCG evolution in Latin America. 

The brand landscape, channel landscape and economic climate have shifted, having an impact in FMCG.

The brand landscape, channel landscape and economic climate have shifted, having an impact in FMCG.

Get in touch with our expert

Virginia Garavaglia

Marketing Director Latam

 

+34 935819680

Send an e-mail

Get in touch

Explore our FMCG consumer panels

Download the reportDownload the report

Follow us
Newsletter
Twitter
LinkedIn

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies]