Latam: Cash & Carry booming and blooming
Once a channel purely for trade customers, Cash & Carry (C&C) stores are now selling directly to 46 million households across Latin America. End consumers are increasingly choosing to shop there, with 44% of the population buying something from a wholesaler at least once over the last year.
C&C value sales grew 20% in 2017, driven mainly by Brazil and Argentina, which represent 80% of total C&C spend. The channel is also growing its footprint, adding 1.6 million new households across Latam in the last year, attracting more buyers in every country except Peru and Colombia.
As a result, in 2017 C&C represented 8.2% of consumers’ total FMCG spend in the region. This is a format that will become of increasing significance to brands.
The channel is growing by successfully adapting itself to better serve the end customer – improving its communications, assortment, store formats and product offering, and also the shopper experience.
In this report, we provide you with some keys to understand how the Cash & Carry channel is performing in Latam. We explore the trends, describe how wholesalers are adapting to reach more shoppers, and identify the opportunities for the format to continue to develop.
Download the full report through the link on this website.
Cash & Carry stores are now selling directly to 46 million households across Latin America.
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