Discounters in Latam: A growth opportunity of $700M
Discounters now reach more than 60 million families in Latin America's main cities.
Discounters now reach more than 60 million families in Latin America's main cities. Last year, discounters grew 20% in the region. Price inflation, a growing desire for convenience and the popularity of low-cost shopping have all facilitated this rapid development.
But what does the future hold for Discounters in Latin America?
In this report, Kantar Worldpanel outlines the six key themes that will shape the growth of discounters in Latin America in the coming years. It explores the potential for geographical expansion and innovation with store formats, including e-commerce; as well as the need for flawless pricing strategies and the importance of premium brands if discounters are to continue to outperform.
Download the full report through the link on this website.