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Kantar Worldpanel - www.kantarworldpanel.com

Care to Know More Your Target Buyers Media Profile?

26/01/2021

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Indonesian FMCG shoppers are quite diversed when it comes to their media consumption preferences. Different groups, different media preference. While TV remains having the highest exposure in Indonesia, digital media audience spend more on FMCG shopping.

It is mandatory to have a customized media touchpoint strategy to better target each groups.


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JOHAN PANGARIBUAN

ES DIRECTOR

 

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Corina Fajriyani
Marketing Director

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