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Kantar Scoop

What's in The Neighborhood?

08/02/2021

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Indonesians are adjusting their consumption preferences, including their shopping place. Stores that are near to their residential areas are becoming their preference, such as mom and pop stores and also minimarket.

It is indeed crucial for brands to be available and accessible, especially when the product is one of their essentials.

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Fanny Murhayati

Marketing Director

 

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