Cherish the right moment for baby care

The Baby industry in Indonesia is growing as parents are prioritising the health and wellbeing of their kids especially in time of pandemic. The industry managed to grow 4% although each consumer groups shop differently.

In this report, we discuss on the stories of:

• Understanding the preference of buyers
• Extending presence in specific channels
• Winning the slim opportunity in newborn stage
• Adapting to the share of wallet in toddler stage