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In-home FMCG Monitor Q3 2021



In-home FMCG Monitor Q3 2021

Kantar is continuously in contact with your consumers on a weekly basis and across the country. Through FMCG Monitor, we provide an overview of the Indonesian FMCG In-home market and its evolution across sectors and highlights of the latest trends.

In Q3, we experienced the 2nd wave of the covid-19 cases uplift and the restrictions that followed. As people had to limit their trips, they reprioritize their shopping basket with cautious spending. Read our latest edition of FMCG monitor to learn the dynamic among Indonesian consumers.

Some highlights in this quarter:

  1. The economy is expanding softer by 3.51% due to the stricter restrictions amidst the spread of coronavirus Delta variants in Indonesia.
  2. Household is expanding allocation for non-primary sectors with higher secondary needs allocation happens across cohorts.
  3. As the occurrence of mobility restrictions (PPKM) started in early July, buyers were becoming more cautious and shop less frequent. Middle to upper class shoppers continue to improve their basket size and spending power as they shop less frequent. Shoppers are sparing bigger basket for Home Care, Personal Care, and Dairy, whereas spending remains high for Food and Beverages.
  4. Traditional trade remains the key channel with opportunity to grow further in Online Channel and Specialty Store as well.

Discover more FMCG trend across categories in Indonesia during pandemic times to stay ahead.

Get in touch

Corina Fajriyani

Senior Marketing Manager


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Get in touch

Corina Fajriyani

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