Conquering The New Beauty Look of Indonesia

The beauty Industry in Indonesia is bouncing back to the pre-pandemic level with even higher spending rate. Within this condition, last year's recovery trend is now shifting towards faster growth as Indonesia government's pandemic protocols has loosened.

In this report, we conclude that there are three keys in conquering the current stage of the industry:

1. Stay relevant to beauty consumers by providing the right benefits

2. Embrace normalcy by adapting to beauty hybrid trend

3. Operate within Omnichannel to match purchasing habits