To Diversity and Beyond: Indonesia Beauty Shoppers

Beauty industry in Indonesia has been hit hard when the pandemic stroke. But as we go further into the next stage of the pandemic, that is the new normal, we see that the industry is recovering.

There are some learnings we found on this road of recovery among Indonesian beauty shoppers. We see that diversity is a trend among shoppers, which can be seized as an open opportunity for brand owners to tap into.

Check out our latest publication upon the beauty industry to learn how brands can diversify their strategy during this recovery phase.