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FMCG Festive 2023: Celebrations in Challenging Times



FMCG Festive 2023: Celebrations in Challenging Times

The experts in Kantar are delighted to announce the release of our Indonesia FMCG Festive Report 2023. This year, we extend our research through “Kantar Panel Home Quick Survey” to bring you comprehensive insights of the Festive Season.

We understand that the festive period plays a pivotal role in shaping marketing strategies for the season and beyond. With this report, we aim to equip you to make informed decisions, seize opportunities, and unlock success during the challenging time.

Some highlights from the report:
•    Consumer spending habits during the festive season
•    Popular product categories and emerging trends
•    Channel dynamics and its impact on festive shopping
•    Key insights from Kantar Most Loved Ramadan Ad

To access the report, click on the link on the upper right of this page.

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Corina Fajriyani

Senior Marketing Manager


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