FMCG MONITOR APRIL 2015
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
Each FMCG Monitor will take you through market updates on:
- Key economic indicators
- FMCG growth movements (total & by sectors)
- Retailer snapshot
- Hot categories
Some highlights in this issue :
- Compared to March 2015, ID inflation continue to increase in April 2015 from 0.17% to 0.36% compared to March 2015. The inflation in April 2015 happened because price increased for some categories such as RTE food, beverages.
In FMCG Market, the decelerating trend in last month still continue in April. The decelerating happened in both area, urban and rural. Price growth remains the same as in first quarter of 2015.
Shampoo still show positive movement in Urban Indonesia. The double sachet enjoy significant growth in this category. Lately consumers purchased double sachet more frequent if we compare to single or multipack sachet.
The most contributor among trade channel is still goes to Traditional Market both in urban and rural area. Traditional trade still dominates rural area with single digit growth.
58% of the FMCG categories have less than 50% penetration. This shows that FMCG market still don’t penetrate the majority of national households. Brands need to recruit new users to grow. New shoppers grow your brands.
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