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FMCG MONITOR December 2016

03/03/2017

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FMCG MONITOR December 2016

FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.

This FMCG Monitor will take you through market updates on:

  • Quarterly market update
  • FMCG growth movements (total and by sectors)
  • Retailer snapshot
  • FMCG segments performance

Some highlights in this issue :

  • Total National Indonesia FMCG value managed to grow 5.2% in December vs last year. The growth has increased from 4.5% last month.
  • Shoppers are still holding their shopping trips frequency, but they spend more during their shopping trip.
  • In December 2016, Modern Trade continues to increase its importance in Indonesia, driven mainly by Minimarket growth
  • Personal Care segment has maintained its high growth, followed by the Dairy segment as the relevance continue to increase.
  • Buyers prefers to buy more than 100 ML of Fabric Conditioner in sachet formats even though there are bigger pack size in pouch/bottle.


Please follow link on the right side of this page to download full reports.

Shoppers are still holding their shopping trips frequency, but they spend more during their shopping trip.

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Fanny Murhayati
New Business Development Director

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