FMCG MONITOR November 2016
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
This FMCG Monitor will take you through market updates on:
- Quarterly market update
- FMCG growth movements (total and by sectors)
- Retailer snapshot
- FMCG segments performance
Some highlights in this issue :
- Total National Indonesia FMCG value managed to grow 4.5% in November 2016 vs last year. The growth increased by 0.1% compared to last month.
- Although price continues to increase and consumers have to spend more to get the same basket of goods, consumers are increasing the size of their basket per trip.
- In November 2016, the importance of Modern Trade is felt strongly as compared to last year it has grown more in total value share.
- In this period, every segment – with the exception of beverages segment - experienced a value growth, although compared to last year the growth has mostly slowed down.
- Penetration growth for male targeted personal care products are growing, even higher than products targeted for woman.
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