FMCG MONITOR NOVEMBER 2015
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
Each FMCG Monitor will take you through market updates on:
- Key economic indicators
- FMCG growth movements (total & by sectors)
- Retailer snapshot
- Hot categories
Some highlights in this issue :
Compared to October 2015, ID inflation in November 2015 decreased from 6.25% to 4.89%. The average rate for USD 1 is Rp 13,741,- in November 2015.
FMCG trend continues showing negative trend in November 2015. Although FMCG’s value gaining positive growth, it is driven by increasing price per unit which is quite higher compared to last period (Q3 2015).
MSG is still showing positive growth in value, volume, penetration and even in frequency – quite surprising as consumers are decreasing buying frequency for most other FMCG categories.
Modern trade is enjoying positive value growth. On the other hand, traditional trades are undergoing slightly negative growth compared to same quarter a year ago.
Different beverage categories, different top consumers age. Find out more about beverages top consumers’ age at 'Do You Know?' segment.
Please follow link on the right side of this page to download full reports.
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Marketing Director, Marketing
- +6221 29392697
- Send a messageFanny Murhayati