FMCG MONITOR OCTOBER 2014
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
Each FMCG Monitor will take you through market updates on:
- Key economic indicators
- FMCG growth movements (total & by sectors)
- Retailer snapshot
- Hot categories
Some highlights in this issue :
Consumer Price Index (CPI) in October 2014 inflated 0.47% from September 2014. Current YTD inflation (January – October 2014) is 4.19%. In year on year basis, the CPI rose 4.83%.
The growth of Urban area shows double digit in value wise. This is mostly driven by the price increase, no organic growth captured. The same as urban areas, while rural captures double digit growth. Volume and price increased are the drivers of this rural movement
Coconut milk, experienced a quite big value growth, 42%. The increasing number of households (penetration) that purchase coconut milk and higher level of consumption boost the category performance.
In Urban, Supermarket showed positive trend versus last year quarter. The euphoria of minimarket in rural, boost Rural FMCG movement. The minimarket growth in rural is 25% compare to YA
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