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FMCG Monitor July 2017



FMCG Monitor July 2017

Kantar Worldpanel is in weekly contact with your consumers across the country. We continuously track purchases of FMCG products, which represents 79% of households population in Indonesia. Through FMCG Monitor, we provide you an integrated overview of Indonesian FMCG market and its evolution across sectors and highlights of the latest FMCG trend.

Some highlights in this issue :

  • National FMCG spending managed to grow in faster rate in July 2017, compared to the same period in previous year.
  • Share of traditional trade continues to fall down along with increased spending in Modern Trade
  • Personal care and dairy sectors steal consumer’s share of wallet from other primary sectors e.g. food, driven by growing consumption of premium categories
  • 2017's festive season displays significant growth of purchase power within households of lower SES, with traditional festive categories continue to grow stronger

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Fanny Murhayati

Marketing Director


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Corina Fajriyani
New Business Development Director

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