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FMCG Monitor Q3 2018



FMCG Monitor Q3 2018

Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overview of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.

Some highlights in this issue :

  • FMCG is currently in the post festive period and recovery is shown in the amount of shopping trips. Trends are also showing how consumers are seeking better value for money offerings in their FMCG shopping
  • Increased spending is seen across FMCG categories excluding Dairy, however Beverages continue to grow. Consumers are choosing larger beverage pack sizes especially in mineral water and RTD Coffee
  • General trade remains as the prominent touchpoint, while hyper/supermarkets have been generating more traffic. Largely due to significant growth in the Sumatra area with the support of promotions
  • Positive traction towards online channel as more people are shopping FMCG online, though the penetration is still small. Almost half of shoppers are making a second purchase indicating satisfaction of this growing touchpoint



Explore more with the full version of our report!

Get in touch

Corina Fajriyani
Marketing Director

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