FMCG Monitor Q1 2023

FMCG Monitor by Kantar Indonesia is a quarterly publication that presents an overview of the Indonesian FMCG In-home market's performance and the latest trends across various sectors. We conduct regular weekly surveys with consumers nationwide to offer a thorough understanding of the market.

In this report's quarter, it is seen the growth of GDP, Inflation and FMCG value is set to be steady at 5%. This condition calls for industry players to strategize more aggressively through strategies that resonate with each consumers' demographics.

This quarter’s highlights:

• The FMCG shows a resilient growth of 5%, consistent with last year. A slowing down spend per trip suggests opting for smaller packs or more affordable products may be a strategy to maintain overall spending.
• Price increases continue to be the growth driver across SES, presenting greater challenges for lower-class consumers who are experiencing a declining shopping frequency.
• Expanding online presence looks to be a valuable opportunity as it is the only channel experiencing consistent growth in gaining more buyers and increasing frequency.