FMCG Monitor Q4 2022
Kantar Indonesia's FMCG Monitor is a quarterly report that provides insights into the performance of the Indonesian FMCG In-home market across sectors and highlights the latest trends. We continuously engage with consumers on a weekly basis across the country to provide you with comprehensive insights into the market.
This quarter, the report highlights the importance of preparing for scenarios to come amidst the high inflation rate that seems to continue. There are several factors to be mindful of when prospecting FMCG growth, such as consumer confidence, spending, food inflation, residence mobility, and GDP growth rate.
Some highlights in this quarter:
FMCG growth is seen at 7% a steady growth from the previous quarter as inflation pressures continues.
The price increase is still the main driver for higher consumer spending across SES.
Spend growth is mainly driven by price increases across offline channels, yet online (digital commerce) continues to grow from more shoppers