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FMCG Monitor

FMCG Monitor Q1 2024



FMCG Monitor Q1 2024

Kantar Indonesia's FMCG Monitor is a quarterly report that provides insights into the performance of the Indonesian FMCG In-home market across sectors and highlights the latest trends. We continuously engage with consumers on a weekly basis across the country to provide you with comprehensive insights into the market.

Key highlights from this quarter:

  • Stagnating household consumption is translated into stable CCI, despite a higher inflation rate and the weakening exchange rate influenced by the global economy and trade dynamics.
  • FMCG has shown signs of recovery this quarter, with increasing volume growth and spending per trip. Although year-on-year growth appears limited, these trends suggest a potential continuation of the recovery.
  • Growth across socioeconomic statuses (SES) continues to be driven by price, with frequency stabilizing at a new baseline. This underscores the importance of optimizing each shopping occasion for brands to recruit shoppers.
  • In year-over-year comparisons, growth in the F&B sector proves challenging, largely fueled by price rather than volume. In contrast, personal care, particularly in the beauty segment, presents an opportunity to encourage higher spending through premiumization

You can peruse the report to gain insights that will aid your brand in making informed decisions. If you have any questions or would like to discuss further, please do not hesitate to reach out to us.

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Corina Fajriyani

Senior Marketing Manager


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