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FMCG Monitor

FMCG Monitor Q4 2023



FMCG Monitor Q4 2023


Kantar is continuously in contact with your consumers on a weekly basis and across the country. Through FMCG Monitor, we provide an overview of the Indonesian FMCG In-home market and its evolution across sectors and highlights of the latest trends.

As we went past more than one year of inflation wave, we see some dynamics change in Indonesian buyers' shopping behaviors. There are several factors that influence this dynamic, including price increase and increased mobility. Read our latest edition of FMCG monitor to learn the dynamic among Indonesian consumers.

Key highlights from this edition:

  • Shoppers have generally absorbed the price increases and carried on increasing volumes. However, shifting product mix to cheaper alternatives is observed.
  • The main factor contributing to growth in various socioeconomic segments continues to be the consistent rise in prices, resulting in stabilizing shopping frequency. Therefore, brands and manufacturers must capitalize on every shopping opportunity to attract new shoppers. 
  • Within the F & B and Dairy sectors, achieving volume growth is proving to be a challenge as price increase continues, thus recruitment efforts may focus on price and pack strategy. 
  • Aside from the conventional retail channels, digital commerce continues to grow, mainly in the beauty and personal care sector, hence needing a seamless omnichannel strategy to reach more shoppers. 
  • As the Festive season is around the corner, most brands are kickstarting their strategies for the season. It becomes essential to understand your shoppers’ behavior during the festive season, so you can strategize a more tactical recruitment. 

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Corina Fajriyani

Senior Marketing Manager


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