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In-home FMCG Monitor Q2 2022

12/08/2022

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In-home FMCG Monitor Q2 2022

Kantar is continuously in contact with your consumers on a weekly basis and across the country. Through FMCG Monitor, we provide an overview of the Indonesian FMCG In-home market and its evolution across sectors and highlights of the latest trends.

In the second quarter of 2022, we experienced an uplift for the Festive season. For the first time after the pandemic occurred, people were able to go to their hometown to be reunited with their loved ones. With this wave of homecoming, we record the biggest celebration in term of consumers’ spending in their FMCG wallet. 

Some highlights in this quarter:

  1. This quarter, inflation hits all sectors beyond food hence category prioritization become the next challenge for brands to stay in shoppers’ basket.
  2. The price increase affects all consumers group as seen in higher spending contributed mainly by higher prices, suggesting a pricing strategy might be adjusted to maintain shoppers’ recruitment.
  3. Anticipating shoppers’ prioritization can leverage omnichannel behaviour by strong availability of core SKUs in key channels, defining both online and in-store presence, and ride the growth of specialty stores.

Discover more FMCG trend across categories in Indonesia to stay ahead.

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Corina Fajriyani

Senior Marketing Manager

 

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Get in touch

Corina Fajriyani

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