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In-home FMCG Monitor Q3 2022

11/11/2022

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In-home FMCG Monitor Q3 2022

Kantar is continuously in contact with your consumers on weekly basis and across the country. Through FMCG Monitor, we provide an overview of the Indonesian FMCG In-home market across sectors and highlights of the latest trends.

Amidst the inflation that seemingly remains high from these times onwards, it's imperative for FMCG brands to prepare and create strategies for scenarios to come. In prospecting FMCG growth, there are many factors that one needs to mindful of: inflation rate, consumer confidence, consumer spending, food inflation, residence mobility, and GDP growth rate.

Some highlights in this quarter:

  1. Inflation pressure continues along with higher exchange rates, which might drive a setback in consumer confidence.
  2. Price increase remain as the main driver for spending growth in most sectors except for home care.
  3. Winning every shopping occasion become more essential across channels as frequency is not improving.

Get in touch

Corina Fajriyani

Senior Marketing Manager

 

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