The year like no other: celebration in isolation

Ramadan is usually a time of togetherness with family or friends. This year, with the Covid-19 pandemic leading to impact on social distancing, most of festive activities were done at home. Indonesian had to find new ways to remain socially connected.

What was also different in festive 2020? How about their spending preference and their category prioritization during 2020 festive?

Explore more on how Indonesian celebrate festive this year in our latest article