Staying Grounded,Staying Close To Your On The Go Basics
After overcoming the shock from the initial COVID-19 outbreak period, Indonesians have started to go out again. With the outside home activities re-kick, on-the-go consumption window is re-opening.
How do we look and resort to this window? Just like other consumptions in this pandemic, on-the-go consumption is also shifting in the direction that we need to explore.
Here are the key areas that brands need to keep in mind:
- Maintain physical and mental availability. Traditional trade is still important, we need to ensure our brand can still reach our retail partners and consumers across the country.
- More than ever, we need to understand how have consumers re-prioritized their purchases. Understand what the trigger and barrier are to purchase across our brand buyers.
- De-aggregate. Generalizing could mean lost opportunity. Deep slice of market, demography, and segment is important for us to properly map risk and opportunity areas.
Delve into how Indonesians’ on-the-go consumption has changed during this pandemic phase in this article.