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We're Growing Bigger And Better

29/06/2016

WE ARE GROWING BIGGER AND BETTER

 

Dear Valued Partners and Clients,

In order to reflect the rapid changes of the Consumerism in Indonesia, one of the most promising economies in South East Asia, we are glad to announce that we will bring to you some major improvements in our panel as of January 2017.

With the consumer getting more sophisticated every day, and with the amount of growing opportunities in this country, it is important for you to get a better and extended coverage of the country, and more granularity, for a better read of the consumer behaviors.

In order to achieve this, we will be expanding our sample from 7,000 Households to 11,000 Households.

 Current VS New Coverage

This expansion will takes us from 79% to 98% of the total country household population coverage, and from 51 million to 63 million Indonesia households. With this expansion, we will now represent 100% households in Java, Sumatera, Kalimantan, Sulawesi, Bali & Nusa Tenggara.

What benefits will you get?

  1. We are covering more regions and more cities, so you will enjoy more market breakdown, enabling you to focus on specific regions which were not covered before and uncovering new opportunities.
  2. We are adding more households in our sample, so you will have more granularity in your data, enabling you to be more specific in the analysis of your target consumers, and reading more brands and variants performance.
  3. We are adding more purchase records to our database and changing our current methodology to a new digital collection, enabling you to get faster insights and having the capacity to analyse new launches much quicker than before.

When will it be fully implemented?

The new dataset with new coverage will start in January 2017 and will be reported with 1st Quarter 2017 data 

With this new development we are sure that Kantar Worldpanel Indonesia will bring more insights to your business and help you to unlock new opportunities and inspire you to create successful decisions.

Your regular contact will get in touch with you very soon to discuss this in more details.

  

Best Regards,
Fabrice Carrasco

Managing Director
Kantar Worldpanel Vietnam, Indonesia, Phillipines

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