FMCG Monitor Q1 2018
Our great pleasure to present you our report: Indonesia FMCG Monitor Q1 2018!
Kantar Worldpanel is in weekly contact with your consumers across the country. Through FMCG Monitor, we provide you an integrated overview of Indonesian FMCG market and its evolution across sectors and highlights of the latest FMCG trend.
Some highlights in this issue :
- Strategically managing price is definitely essential. And as buyers shop less often, it becomes more important to secure every shopping occasions
- The increase of trip size happens across social groups. Indicating a healthy consumer purchase power. Hence, appealing to a wider range of consumers is key to continuous growth.
- Along with F&B, consumers increase their trip size across segments, especially for personal care sectors. Indicating the growing conscious and exposure in self grooming products.
Beauty segment enjoys strong growth in Indonesia as Indonesians become increasingly aware of their appearance. This provides ample growth opportunity.
Explore more on our report!