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Report: 2023 Malaysia FMCG Outlook



Report: 2023 Malaysia FMCG Outlook

2023 Malaysia FMCG Outlook 

The market is open once again, but FMCG brands in Malaysia are still facing obstacles to growth, with a decline in value for total in-home groceries in 2022. Now it’s time to turn our focus to the year ahead. 

In our new report – 2023 Malaysia FMCG Outlook – we explore the impact post-COVID normalisation of shopping behaviour and rising inflation will have on the market. We can already see evidence that consumers are becoming more cautious and selective in their spending, and a trend for ‘buying less and shopping more’ is emerging. 

You will learn about:

  • The key drivers motivating Malaysian shoppers right now
  • How to ensure they consider your brand – and then convert them in store
  • Understanding how relevant your brand or category is to shoppers
  • How different income groups are responding to market dynamics
  • The evolving channel landscape
  • Three top tips for thriving in 2023

 2023 Malaysia FMCG Outlook.gif

Get in touch

Daniel Lee
New Business Development Director - Kantar, Worldpanel Division Malaysia

Read the report


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