News: Kantar at BFM BrandFest 2023

Get Ready to Thrive!

Understand FMCG trends and get success case studies to find opportunities for growth in 2023 and beyond.

Jamal Uddin, Account Director at Kantar Malaysia's Worldpanel Division, was a speaker at the 18th BFM BrandFest 2023 event "Building Future Marketeers" on 25th July 2023.

The presentation covers four main topics: understanding the prioritisation and challenges of B40 and M40 shoppers, and the inflation impact on Malaysian shoppers. The speakers unveiled some successful case studies of brands that managed to grow despite all odds. There are 3 key takeaways for marketers from the presentation session:

1. Play across price segments and ensure a strong portfolio and price architecture
2. Make sure you have the right offer in the right channel to optimise shoppers' baskets, and last but not least
3. Look for promo efficiency and its drivers to maximise "incrementality."

Download the lite version of the presentation or contact us for the full version.