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Report: Malaysia Brand Footprint 2024



Report: Malaysia Brand Footprint 2024

Decoding Brand Choices in Malaysia

Malaysia Brand Footprint 2024, an annual study conducted by Worldpanel by Kantar to measure the brands most chosen by consumers. This comprehensive report covers over 540 brands in Malaysia across five key FMCG sectors: Food, Beverages, Dairy Products, Home Care, and Personal Care.

The Malaysian FMCG market faced significant challenges in 2023. Persistent inflation has increased the cost of living, impacting consumer prices and leading to a noticeable drop in the frequency of purchases and trip volume across sectors. Households are prioritising essential items, reducing spending on non-essential FMCG products.

The Brand Footprint ranking measures how extensively a brand is purchased across households, reflecting both penetration and frequency of purchase. In 2023, despite economic challenges, around 50% of the tracked brands managed to maintain or expand their footprint. This varies by sector, with Personal Care seeing 54% of brands growing their footprints, while Home Care sees the least at 40%. By focusing on product innovation, effective marketing, efficient distribution, and consumer engagement, these brands have maintained strong market positions despite economic challenges. Emerging brands also present exciting prospects for market evolution.

In the Malaysia Brand Footprint 2024 report, discover:

  • The most chosen brand ranking.
  • Success stories from leading brands like Colgate, Hup Seng, and F&N.
  • Insights to inspire and drive sustainable growth in the market.

Stay attuned to consumer preferences and adapt strategies accordingly to sustain and grow your brand footprints. Explore the full report to uncover valuable insights and strategies for navigating the current market landscape.


Get in touch

Chivanon Piyaphitakskul
Senior Marketing Manager - Kantar, Worldpanel Division Malaysia & Thailand

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