Core services
Kantar Worldpanel -

Baby Panel

Purchases for 0-48 months babies are important for the manufacturers. It represents 2.6 million babies in total. For Thai nesting families, spending on baby contributes significant portion of the total grocery spend, and shoppers shifting their purchase behaviour over the time and how purchase behaviours has changed pre and post-pandemic.

To ensure we have in-depth understanding of baby categories, we have developed a specialised panel capturing baby sector to monitor the change and identifying opportunities for our clients.

  • Definition: Continuously and regularly tracks the purchase behaviours of the Thai mothers on baby related categories
  • Coverage: National Thailand
  • Sample size: 1,500 mothers with babies from 0-48 months

Get in touch

Kanpapak Lueksuengsukoom
New Business Development Director - Kantar, Worldpanel Division Thailand