Core services
Kantar Worldpanel -

Beauty Panel

Due to its fast-growing and highly competitive nature, beauty has proven to be one of the most difficult market segments to navigate. Consumers are seeking out the hottest viral trends, and their changing lifestyles are shaping new beauty needs and innovations. Is your brand ready to keep up with this ever-evolving sector?   

Definition: Kantar’s Beauty Panel continuously monitors and tracks the purchase behaviour and beauty products bought by individual females in Thailand, divided into various key demographics such as shopper age, region and household income, in accordance with Thailand’s National Statistical Office. 

Coverage: National Thailand. 

Tracking: More than 31 categories, across head-to-toe beauty products: hair care, face care, makeup, body care + wash and fem care. 

Sample size: A total of 6,500 individual females, representative of 19 million females aged 18-54 in National Thailand.

Get in touch

Suchada Manasilapaphan
Beauty Sector Director - Kantar, Worldpanel Division Thailand