Core services
Kantar Worldpanel -

Beauty Panel

The beauty segment, due to its fastest-growing and highly-competitive nature, has proven to be one of the most difficult markets to navigate. With consumers who seek out the hottest viral trends and changing lifestyles that dictate new beauty needs and innovation, is your brand ready to keep up with this ever-evolving market?  

Definition: Continuously monitor and track the purchase behaviour of beauty products purchased by individual females split into various key demographics such as shopper age, region and household income in accordance to the National Statistical Office Thailand

Coverage: National Thailand

Tracking: Over 31 categories from head-to-toe beauty products – hair care, face care, makeup, body care + wash and fem care

Sample size: Total 4,000 individual females to represent 18 milling females age 18-54 in National Thailand

Get in touch

Suchada Manasilapaphan
Beauty Sector Director - Kantar, Worldpanel Division Thailand

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