Core services
Kantar Worldpanel -

Baby Panel

Babies are the important target, who represent nearly 10% of the population - we are talking about approximately 7 millions boys and girls (aged between 0 and 4) in Vietnam and 2.3 millions in urban. For Vietnamese consumers, family value is highly important and kids are at the central of attention. In addition, parents want to buy the best for their kids – those things that were not available for them in the past.

These facts prove the high potential of baby products in Vietnam market. Therefore, to ensure accuracy on hard to reach baby care markets we have developed a specialist panel in baby sector

Definition: Continuously and regularly tracks the purchase behaviours of the urban mothers

Coverage: 2 key urban cities (HCM & Hanoi)

Sample size: 1200 mothers with babies from 0-36 months

Categories: 10+ baby categories

Date: Back data from 2007


Get in touch

Peter Christou
General Manager - Kantar Worldpanel Vietnam

  • +84-8 3930 6631