Global Report: OOH Barometer Q4 2021
As restrictions across the globe continue to lift and consumer confidence grows, people are gradually returning to their pre-pandemic snacking and drinking habits. Driven by this, out-of-home (OOH) spend across the snacking foods and non-alcoholic drinks categories is recovering rapidly – but there is still some distance to go.
OOH value sales rose for the third consecutive quarter in the fourth quarter of 2021, increasing 19% compared with a drop of 25% in the same period in 2020. This boosted the value of the total in-home and OOH market by 6% year-on-year; almost three quarters of which was contributed by the UK, Spain, Mainland China and France.
While this overall picture is positive, looking at the evolution of OOH spend in these categories over a three year period provides valuable perspective: it is still 10% lower than it was in the fourth quarter of 2019, before COVID-19 hit. In addition, while the proportion of total value contributed by OOH sales has risen to 34% from 30% in the fourth quarter of 2020, this has still not reached the pre-pandemic level of 39%.
Read the complete article to find out more about the global snacks and non-alcoholic drinks market, download the full Q4 Out-of-Home barometer at the right side of this page and reach out to our experts if you have any questions.
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