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Global Report: OOH Barometer Q4 2021

23/03/2022

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Global Report: OOH Barometer Q4 2021

As restrictions across the globe continue to lift and consumer confidence grows, people are gradually returning to their pre-pandemic snacking and drinking habits. Driven by this, out-of-home (OOH) spend across the snacking foods and non-alcoholic drinks categories is recovering rapidly – but there is still some distance to go.

OOH value sales rose for the third consecutive quarter in the fourth quarter of 2021, increasing 19% compared with a drop of 25% in the same period in 2020. This boosted the value of the total in-home and OOH market by 6% year-on-year; almost three quarters of which was contributed by the UK, Spain, Mainland China and France.

ooh-q4-21-chart1.jpg

While this overall picture is positive, looking at the evolution of OOH spend in these categories over a three year period provides valuable perspective: it is still 10% lower than it was in the fourth quarter of 2019, before COVID-19 hit. In addition, while the proportion of total value contributed by OOH sales has risen to 34% from 30% in the fourth quarter of 2020, this has still not reached the pre-pandemic level of 39%.

ooh-q4-21-chart2.jpg

Read the complete article to find out more about the global snacks and non-alcoholic drinks market, download the full Q4 Out-of-Home barometer at the right side of this page and reach out to our experts if you have any questions.

 

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Nguyen Van Vu
Marketing Executive

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